We are looking for a creative and results-driven Events & Digital Marketing Manager to lead our marketing efforts and ensure the successful promotion and execution of our webinars and boot camps. The ideal candidate will have a strong background in digital marketing, event marketing strategies, and project management. This role requires someone who can seamlessly integrate digital marketing expertise with event planning to drive participation, engagement, and brand visibility across multiple platforms.

Key Responsibilities:

Event Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to promote webinars and boot camps.
• Collaborate with the operations team to align marketing activities with event timelines and goals.
• Identify target audiences and create tailored digital marketing campaigns to maximize reach and registration.
• Utilize various digital marketing channels, including email marketing, social media, content marketing, paid advertising (PPC), and SEO/SEM, to drive event awareness and engagement.

Digital Marketing Execution:

• Oversee the execution of multi-channel digital marketing campaigns, including email campaigns, social media advertising, and Google Ads.
• Create and manage digital marketing funnels, optimizing for registration, engagement, and event attendance.
• Leverage marketing automation tools and CRM systems to segment audiences and deliver personalized marketing messages.
• Ensure consistent messaging and branding across all digital platforms, including the company website, social media, and event landing pages.

Event Management:

• Coordinate marketing-related activities for events, including promotional materials, email campaigns, and social media posts.
• Work closely with the operations team to ensure seamless coordination of marketing efforts with event logistics.
• Manage the creation of event-specific digital content, including landing pages, digital banners, and ads.
• Partner with speakers, sponsors, and partners to maximize event visibility through co-branded marketing efforts.

Content Creation and Management:

• Develop compelling digital content for event promotions, including blog posts, social media content, email newsletters, and video scripts.
• Manage the company’s website and social media channels, ensuring consistent digital branding and messaging.
• Oversee the production of multimedia content such as promotional videos, graphics, and infographics.
• Ensure all digital content aligns with the company’s brand voice and marketing objectives.

Analytics and Reporting:

• Monitor, analyze, and report on the performance of digital marketing campaigns, using data to optimize strategies.
• Track key metrics such as registration rates, conversion rates, social media engagement, website traffic, and ROI.
• Use analytics tools such as Google Analytics, social media insights, and email marketing dashboards to measure success and make data-driven decisions.
• Prepare reports for senior management, highlighting successes, challenges, and opportunities for improvement.

Partnerships and Sponsorships:

• Identify and secure strategic partnerships and sponsorships to enhance event visibility and revenue.
• Manage relationships with sponsors, ensuring they receive maximum value and exposure through digital channels.
• Collaborate with media partners, influencers, and third parties to amplify event promotion through digital marketing strategies.

Team Leadership:

• Lead and mentor a team of marketing professionals, including graphic designers, content creators, and digital marketers.
• Provide guidance and support to ensure the successful execution of digital marketing initiatives.
• Foster a collaborative and innovative team culture focused on leveraging digital tools and techniques.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, event marketing, or a similar role, preferably in the healthcare or education sector.
• Proven experience in managing large-scale digital marketing campaigns for virtual and in-person events.
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing, social media management, and PPC advertising.
• Excellent communication, project management, and leadership skills.
• Creative mindset with the ability to think strategically and execute effectively.
• Proficiency in marketing automation software, CRM systems, and analytics tools such as Google Analytics and HubSpot.
• Ability to work under pressure and meet tight deadlines.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and innovative environment.
• Flexible working arrangements, including remote work options.
• Professional growth and development opportunities within the company.
• Hands-on experience in managing international events and exposure to a global network of healthcare professionals.